Example business plan for restaurant

Here is an example of a business plan for a quick-service restaurant serving made-to-order pizzas.

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Create a business plan for a quick-service pizza restaurant that is attempting to open a new location

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Example business plan for restaurants

This presentation is an example of a business plan for a restaurant. Here is the structure of the presentation:

  1. Business overview
  2. Market and customer analysis
  3. Unique selling proposition
  4. Menu and pricing
  5. Revenue model
  6. Sales and marketing strategy
  7. Operational plan
  8. Financial projections


This presentation starts with a brief overview of the existing business. It gives the reader an understanding of the type of business, the history of the business, and why they are creating a business plan.

Market and customer analysis

Next, the presentation goes on to provide a market and customer analysis helping to set the stage for why this is a growing market, how Zaza's customers fit into that macro market trends, and who the competitors are that are also operating in this market. In a real business plan, it would be helpful to populate these slides with real business data, as well as qualitative information on the current state of the market.

Revenue model

After reviewing the rationale for the business expansion, this business plan goes into more detail on how Zaza differentiates itself from other restaurants and pizza shops. It also provides details on the menu, pricing, and the high level profitability metrics for a new location.

Sales and marketing strategy

The first pillar of the sales and marketing strategy for the new store is going to be reaching out to existing customers who will now live much closer to a Zaza's location, but there are also other pieces of the sales and marketing strategy as well. This slide gives more detail on how Zaza plans to sell across multiple channels and the types of promotion that will work to help bring in new customers.

Operational plan

This slide continues to provide more details on the business plan by describing how Zaza plans to operate the new location. While this is a broad overview of how Zaza operates, it would be helpful as a 'voiceover' on this slide to provide examples of the types of operational plans that are already in place at Zaza, as well as how they can be adapted for new locations.

Financial projections

Finally, the last slide of this presentation is the financial projections slide. This is meant to provide a high-level summary of the overall financials of the business. Because this is only a high-level summary, if this business plan is meant to be reviewed by an investor or another type of stakeholder, it may make sense to also share the more detailed financial model or include more details in an appendix slide.

How to improve this business plan

Here are some ideas on how you might improve on this business plan:

  • Make the plan more specific for your geographic market (e.g., suburbs of Chicago)
  • Add detail and backup slides about your existing data and metrics (particularly around customer demographics and customer usage patterns)
  • Find benchmarks and references to competitors and similar companies to see how your marketing metrics compare

Generate a restaurant business plan with AI

Using an AI tool like Plus AI is a powerful way to quickly create a first draft of a strategy presentation. Here are some example prompts you can use in Plus AI to craft your next marketing strategy:

  • Create a plan to help me launch my new Italian fine-dining restaurant
  • Create a business plan that I can review with a bank about my new pizza restaurant
  • Help me create a weekly marketing plan for my healthy salad food truck. Our target customer is busy office workers in downtown Miami

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